Start header bidding as soon as possible.Publishers can deliver ad inventory to many ad exchanges simultaneously by using header bidding, a sophisticated programmatic advertising technique that involves…
Traffic Quality Engagement data: By analyzing data such as bounce rate, average session duration, and pages per session, you may determine the level of engagement of your…
To achieve high eCPM rates, publishers need to strategically leverage ad networks and optimize their ad placements. Several strategies and industry best practices for effectively optimizing eCPM…
Spaces for Adaptive MarketingMake sure that advertisements are sized correctly for various screen sizes and devices to increase metrics related to viewability and interactivity. Rich Media AdsUse…
Understanding eCPM and Its ImportanceAn eCPM statistic tells us how much money an advertisement makes for every thousand impressions. This is a necessary for publishers that want…
eCPM: What is it?The anticipated revenue per thousand impressions of an advertisement on your website is known as the effective cost per mille, or eCPM. It’s an…
Above the Fold: Position ads where they are immediately visible and don’t require scrolling to optimize impressions and interaction. In-content: To attract users without compromising the user…
eCPM: What is it?The estimated amount of money your website will make for each thousand ad impressions is known as effective cost per mille, or eCPM. It’s…
The definition of “mille” is one thousand impressions, hence the term effective cost per mille, or eCPM for short. It’s a statistic for evaluating the profitability and…
Use Responsive Ad Units: Ensure that your ad units are responsive and optimized for all platforms. Mobile-friendly advertisements can raise engagement and enhance eCPM. Use Several Ad…